There's a reason bitter herbal aperitifs have been poured before dinner for centuries. They work. Jones has taken that tradition and rebuilt it from the ground up — starting with the same raw, unfiltered apple cider vinegar at the heart of every Jones ferment, then layering in a considered blend of British-grown hedgerow herbs chosen specifically for their digestive properties and depth of flavour.
The result is something genuinely rare: a non-alcoholic drink that feels intentional. Bittersweet, complex, and gut-first — built for the moment you want to slow down without stepping away from the table.
We love it the way it was introduced to us, over plenty of ice as an sophisticated and refreshing non-alcholic coctail...
It can also be enjoyed as a daily digestive shot — 25ml straight before or after a meal, the way bitters have traditionally been taken.
Raw, Unfiltered Apple Cider Vinegar Base — Not a flavouring, not an afterthought. The ACV is the foundation, bringing natural acidity, live cultures, and the same gut-supporting properties Jones is known for across its full fermented range.
British Hedgerow Herbs — Rosemary, Yarrow, Gentian & Woodruff — Each herb earns its place. Gentian is one of the most studied bitter botanicals in traditional herbal medicine. Yarrow and woodruff add aromatic complexity. Rosemary grounds it all with familiar, resinous warmth.
Lightly Sweetened With Local Honey — Enough to balance the bitterness, not enough to mask it. The sweetness sits quietly in the background, letting the herbs lead.
No Alcohol, No Compromise — Designed for those cutting back, those who never drank, or those who simply want something worth sipping that isn't wine. The complexity is real — it comes from the botanicals, not the bottle strength.
Naturally Preserved — Shelf-stable through the acidity of the vinegar itself, with no artificial preservatives. Small-batch and made to be used — refrigerate after opening.
20 Serves Per Bottle — At 25ml per serve from a 500ml bottle, this is a considered daily ritual at a manageable cost per glass.
